Managing a social media account can be a little more difficult than it sounds. To keep a profile relevant you should be posting at least once a day or every other day. This also includes adding things to their story and keeping your audience engaged. In order to manage accounts it requires a good amount of knowledge about social media as well as social media marketing.
Engagement is a term used to describe how engaged a person’s followers are. This is a great tool to showcase to marketing and advertising companies. It would tell the company whether or not it is worth it to work with certain influencers or not. How engaged an accounts audience is lets people know how many people are interacting with their posts. For example, let’s say Sally has 1 million followers with 6% engagement on her posts. This means on everything that she posts there is a guarantee that 60,000 people interact with the post. This is great to showcase to marketing and advertising firms who are looking to get a product out there. To guarantee 60,000 people to look at a product or service is very appealing to any company.
Managing accounts with large amounts of following or accounts of certain companies, you must have a working knowledge of the social media world. You also must be creative in order to have interesting captions and posts daily. This requires some creative writing skills. The other thing you must have a working knowledge of is photography and editing skills. You can utilize editing platforms like Lightroom from adobe in order to make every post look more professional. This is essential when managing an account. While you do not necessarily need a nice camera with the advancement of smartphones today, editing photos well will set you apart. You must be able to create an aesthetic for an Instagram or social media pages where every photo has a certain style. You can make this by utilizing editing software. Don’t worry, you do not have to know about all these things when you start out. There are great social media marketing internships available for anyone looking to get into the field. This will allow you to learn about the field in depth from an expert. Once you have experience and knowledge about social media platforms you can start to earn good money by managing multiple social media accounts. You can do this by finding opportunities online or finding business in your area that might need help with their social media accounts.
Managing social media accounts is a great opportunity for anyone who is creative and social individual. Anyone can get started with this as all the knowledge you need to be an expert in the field is available to learn online for free. You can watch YouTube videos or read articles that will help you learn everything you need to know.